Guinness Ghana Breweries PLC
Guinness Ghana Breweries PLC is the leading total beverage business in Ghana.
A major contributor凤凰体育注册
A major contributor
Our performance ambition is to be the best performing, most trusted and respected consumer products company in Ghana. We are also committed to having a positive socio-economic impact in the communities in which we operate.
凤凰体育注册We have invested Ghc 313,018,757.82 in Ghana over the last five years.
凤凰体育注册We provide ongoing technical support to farmers to improve yield and quality and help ensure they can benefit from a stable, growing income.
凤凰体育注册We have invested heavily in our plants and equipment in order increase sourcing of local raw materials (LRM). As a result, our LRM sourcing has risen from 12% in 2012 to 48% in 2018. We continue to invest in LRM and are working toward reaching our target of 70% LRM by 2020.
We employ over 1,500 people, including contractors, across our two sites in Achimota and Kaasi.
Our people in Ghana
People are at the heart of our business. We are a diverse company where everyone has the opportunity to develop their careers at every stage of their working life. Our wide range of professional development initiatives include an early career programme that offers university graduates the opportunity to build their careers and a women’s network that promotes gender diversity凤凰体育注册, especially in our supply chain.
A great place to work
In 2017, we were awarded the Best Organization in Employee Relations Practice, Best Workplace Diversity Strategy and Most Innovative Use of Technology at the HR Star awards.
凤凰体育注册In 2018, we were voted 16th Best Company to Work For in the Jobberman Ghana 100 Best Companies to Work For survey.
Raising marketing and advertising standards
Alcohol advertising and marketing continues to be a major issue in Ghana. As a member of the Association of Alcohol Manufacturers and Importers (AAMI), we are guided by marketing codes that safeguard the public. However, many small producers are not members of the AAMI and use marketing practices that are non-compliant and irresponsible. This restricts the ability of alcohol companies and the advertising industry to demonstrate effective co-regulation and, ultimately, leads to unwarranted legislative measures as part of the implementation of the National Alcohol Policy.
We believe our industry can play an important role in improving the current situation. The first step is for producers and importers to embrace robust standards. By collaborating and partnering with government, enforcement agencies and civil society, we can play a key role in mitigating irresponsible alcohol marketing and advertising in the country. We believe that governments, producers and relevant stakeholders need to work together to ensure compliance of marketing and advertising standards across the industry.