World's no. 1 premium scotch
Diageo Latin America and Caribbean
Diageo Latin America and Caribbean (LAC) is the region’s largest premium spirits business, with a vibrant local and international spirits portfolio.
凤凰体育注册Diageo net sales generated in LAC*
凤凰体育注册Sales in F18*
凤凰体育注册Increase in sales in F18*
凤凰体育注册Our success is built on a rich Latin American heritage, and the reach of our brands. Our Scotch brands have been available in Latin America for many decades, and well-loved names such as Johnnie Walker, Old Parr and Buchanan’s account for two thirds of our business in the region.
凤凰体育注册Our business is sustained through innovation and we are constantly looking to create new experiences for our customers through local brands such as Ypioca cachaça in Brazil and Don Julio tequila in Mexico. We’ve also worked to broaden our portfolio beyond scotch, innovating with culturally relevant local variants of brands like Smirnoff.
At the same time we want people to enjoy alcohol as part of a balanced lifestyle, and we invest in programmes that help change behaviour and reduce harm. These include our Model Cities initiative in Mexico, local partnerships with retailers and transport services in the Caribbean and our global responsible drinking tool, DRINKiQ.
We are also proud of our work across the region to support and empower sustainable communities and to reduce our environmental impact. Our range of initiatives focus on areas such as recycling, water stewardship and skills and education.
* Source: Diageo Annual Report 2018.
凤凰体育注册Our range of local and international spirit brands span all categories and price points, with our diverse Scotch portfolio leading the way.
Mexico's no. 1 tequila by value
World's no. 1 vodka
凤凰体育注册 Traditional Brazilian cahaça
Diageo's second largest whisky
凤凰体育注册 Colombia's no. 1 whisky
凤凰体育注册 Venezuela's no. 1 rum
Crafted in Guatemala
凤凰体育注册We have local brands in market from tequila and cachaça to rum that enable us to diversify across categories and price points, according to local preferences.